V2MOMs (Vision, Values, Methods, Obstacles, & Measures)

Enable communication of strategy, especially when you need strong top-down alignment.
Contributed by

Ellie Hill

Published March 26, 2024
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What Is V2MOMs (Vision, Values, Methods, Obstacles, & Measures)?

V2MOMs stand for Vision, Values, Methods, Obstacles, and Measures.

A similar framework to MSPOT, V2MOMs work well to enable communication of strategy, especially when you need really strong top-down alignment.

Why Do V2MOMs (Vision, Values, Methods, Obstacles, & Measures)?

V2MOMs can bring multiple benefits to an organisation:

  • Enhanced Clarity of Purpose: By creating the vision for a particular goal, an understanding is created of how individual work ties into the overall purpose.
  • Seamless Alignment Across the Organisation: In creating the vision and values, you are forced to see how your individual and team's work fits into the organisation as a whole.
  • Sharper Focus on Strategic Initiatives: Leveraging this framework is a great way to stay on top of strategic initiatives. It helps teams link their strategic initiatives into documents that can be shared across the organisation.

How to do V2MOMs (Vision, Values, Methods, Obstacles, & Measures)?

The process of V2MOMs: The leadership team creates V2MOM for the company, and then functional leaders create V2MOMs for their teams.

  • The five items are:

    • Vision: Big-picture goal
    • Values: Things that are important to you
    • Methods: Actions needed to achieve the goal, in priority order
    • Obstacles: Challenges you need to overcome to achieve the goal
    • Measures: Measurable results indicating progress toward the goal

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Links we love

Check out these great links which can help you dive a little deeper into running the V2MOMs (Vision, Values, Methods, Obstacles, & Measures) practice with your team, customers or stakeholders.


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